Mondelez uses AI to animate family photos for Vietnamese holiday
Mondelez’s creative and data agency partners, Publicis and Digitas Vietnam, respectively, were able to team with Tel Aviv-based AI company D-ID on the activation, demonstrating how agency holding companies can use their scale to find tech partners to elevate campaign experiences. D-ID has previously partnered with Warner Bros. Pictures and India’s leading short-video app Josh, per the release.