Setting the Standard in AI Governance

The ISO/IEC 42001 standard is designed to help organizations manage the risks and opportunities associated with AI technologies. It provides a structured framework that balances innovation and strict governance. Adhering to these guidelines ensures that our generative AI advancements are at the forefront of technology and conducted with the highest responsibility and oversight. 

Complementing Our Commitment to Security

This new milestone complements our existing suite of security credentials, including ISO/IEC 27001, ISO/IEC 27017, and ISO/IEC 27018. Collectively, these standards underscore our dedication to maintaining the strictest data security and privacy standards across all aspects of our operations.

Beyond Compliance: Our Ethical Framework

At D-ID, we navigate the complex ethical landscape of AI with a clear focus on responsible usage. While the European Union’s AI Act lays down foundational ethics for AI, it does not yet have a regulatory branch akin to this new certification. The ISO/IEC 42001 is, therefore, a proactive measure, aligning closely with the intents of the AI Act, ensuring that our practices meet and exceed current regulatory expectations.

Our approach to AI management involves rigorous internal controls and third-party moderation to prevent misuse. We respect user privacy to the utmost degree, ensuring that all applicative data is handled carefully—never accessed for model training and always deleted within stipulated periods unless otherwise managed by the user.

Transparency and Integrity in AI

Transparency is at the core of our operations. Our commitment extends beyond compliance to setting a benchmark for responsible AI development.

As we move forward, D-ID remains committed to innovation guided by ethical standards. Completing the ISO/IEC 42001 compliance is a badge of honor and a testament to our ongoing commitment to lead responsibly in the AI space. We are also in the process of obtaining the SOC 2 certification, which will further our capabilities in ensuring security, availability, and confidentiality in all our AI solutions.

We are excited about the future and remain dedicated to delivering AI technologies that are innovative, safe, secure, and aligned with the highest ethical standards.

The post D-ID Achieves ISO/IEC 42001 Compliance in AI Management appeared first on D-ID.

1. Download the INBOUND Mobile App: The INBOUND mobile app is your essential tool for navigating INBOUND 2024. It offers personalized schedules, session reminders, and interactive maps to enhance your experience. The app also provides networking opportunities through attendee profiles and real-time event updates. Whether planning your agenda or connecting with fellow attendees, the INBOUND app ensures you make the most of the conference. Download it beforehand to stay organized and fully engaged during the event.
2. AI Avatars Throughout the Marketing Funnel Session: Join us on September 18th at 4 p.m. in the Content and Creator Stage for our VP of Marketing Tomer Zuker’s inspiring session. Tomer will discuss using GenAI to increase conversions and create engaging customer interactions throughout the marketing funnel.
3. Break out with a Breakout Session: Interact with other attendees in 45- or 90-minute workshops focused on specific advanced topics. Reserve a seat at a Deep Dive, Education, or Meetup session, where you will get a more personalized and intimate learning experience with people with similar interests and thought leaders in the industry. 
4. D-ID at Booth 43: Meet our team members who will demonstrate our latest AI Avatar innovations. Speak with a D-ID Interactive Agent, translate your video messages into multiple languages, and see how easily you can create an avatar of your own to integrate into your marketing and sales strategies. Come pay a visit and walk away with some cool merch.
5. Pair your favorite session with delicious food truck offerings: Boston’s most beloved food trucks will be waiting for you on Lawn D from 11 am – 3 pm throughout the conference. Try the delicious Asian street food from Moyzilla, the Buffalo Cauliflower Sandwich from Hungry Nomad, or the N’awlins Cuisine at Revelry. You definitely won’t leave this conference hungry.
6. We’re here to Network, right? INBOUND24 is a prime opportunity to connect with industry peers, thought leaders, and potential collaborators. To make the most of it, start by setting clear goals, attending relevant sessions, and using the INBOUND app to identify and reach out to key contacts. Engage actively in discussions, attend the Meetups, and follow up with new connections after the event. By being proactive and strategic, you can build valuable relationships that extend beyond the conference.
7. Have some offline fun: You will surely learn a lot from the hundreds of available sessions but don’t forget to let loose a bit, too. Don’t miss out on INBOUND After Hours with a comedy set by David Spade. Get ready to laugh out loud on September 19th at 6 pm on the Main Stage.
8. Know-Before-You-Go Webinar: This informative 45-minute session on September 5th at 11 AM will provide essential guidance for attending INBOUND. They will cover various topics, including badge pickup, registration, navigating the mobile app, tips for getting around the BCEC, frequently asked questions and much more. Webinar details will be emailed to attendees, so mark your calendar and keep an eye on your inbox!

As INBOUND 2024 approaches, make sure you’re prepared to maximize your experience. With inspiring sessions, innovative demos, and networking galore, this event is one you won’t want to miss. And, of course, stop by D-ID’s Booth #43 to say hi and explore our latest products. Visit INBOUND24 for all the details. See you in Boston!

The post 8 Things You Don’t Want To Miss When Attending INBOUND24 appeared first on D-ID.

This is where AI for video translations comes into the picture. With AI-powered tools, translating your videos becomes not just quicker but more accurate and intuitive. AI video translators allow you to deliver content that feels authentic and personal to viewers, regardless of their language. Apply localization to help maintain the tone, context, and cultural nuances and you’ve got yourself an impactful message.

In this blog post, we’ll explore how AI can enhance your video translation efforts. This will help you break down language barriers and access new opportunities to connect with a broader audience—exactly what your customers and audiences demand and deserve.

Why AI Video Translation Matters for Global Reach?

As the internet continues to develop, consumers worldwide expect a more global economy. They want to engage with content that interests them, regardless of where it is developed. To keep up with this demand, businesses and influencers are turning to video, which remains the most effective and engaging form of content. However, those who fail to make their video content accessible to multilingual audiences will struggle to achieve their global goals and connect with these diverse markets.

Today, the expectation is clear: businesses and content creators must prioritize translating and localizing their video content for a broader audience. Those who do will not only reach new markets, but they’ll also make their content and offerings more discoverable on leading search engines. 

AI tools can help expand your global reach while shrinking your bottom line. Here’s how:

• Lightning-fast translation: AI translates your videos in a fraction of the time it takes with traditional methods, helping you go live and reach a global audience faster.
• Effortless multilingual scaling: Need to translate into multiple languages? No problem. AI handles diverse content types and languages with ease, allowing you to scale your global reach to new audiences, countries, and cultures.
• Budget-friendly automation: AI reduces the need for pricey human translators (which could be many if you’re looking to go live in many countries), slashing your production costs while still delivering high-quality translations.
• Reliable quality, every time: The AI algorithms behind the tools learn and infer based on the data they’re fed, so your translations stay true to the original content while consistently improving to provide quality translations your audience will appreciate.

Key Features to Look for in AI Video Translation Tools

Not all AI video translation tools are created equal. To achieve the results you’re after, it’s important to choose an AI video voice translator tool that offers the right features to meet your needs. 

Transcription Accuracy

Accuracy is everything when it comes to video translation. You want a tool that reliably captures every word, nuance, and tone. The best AI tools have advanced algorithms that have learned from vast datasets, allowing them to deliver translations that closely match the original content. This means fewer errors, better context, and a more professional final product that truly reflects your message.

Multilingual Support

Your video content needs to speak to a global audience, and that means supporting multiple languages. A good AI translation tool should offer extensive language options, ensuring that you can easily translate your videos into any language your audience speaks. Look for tools that handle this seamlessly, so you’re not stuck juggling different software for different languages.

Voice Cloning and Dubbing

If you want your translated content to feel authentic, voice cloning is a must. This feature allows AI to replicate the original speaker’s voice in different languages, making the translation sound natural and personal. It’s a powerful way to maintain your content’s original tone and emotion while reaching new audiences. Even better is when their lips are perfectly aligned with the new translated words.

Cost-Effectiveness

Let’s face it, while you get what you pay for, budgets matter too. AI video translation tools should help you save money without sacrificing quality, as automating the process with AI tools can help speed up production time by reducing the need for costly human translators. But know that the tools’ features can come at a cost—sometimes, paying a bit more upfront can save you in the long run.

Customization and Flexibility

Every project is different, and your AI translation tool should be flexible enough to meet your specific needs. Whether you’re translating educational content, marketing videos, or an influencer reel or schpiel, the tool should allow you to customize the translation process to fit your goals. This could mean adjusting the tone, selecting specific dialects, or choosing between subtitles and voiceovers.

Integration with Existing Platforms

Ease of use is key, especially if you’re working with existing video editing or streaming platforms. The best AI translation tools integrate smoothly with your current software, making adding translations without disrupting your workflow easy. This saves time and reduces the learning curve, so you can focus on what matters—creating great content.

Best Practices for Creating Seamless Multilingual Videos

When you use an AI video translator, you’re ideally letting the technology do the heavy lifting. But to make sure your videos really resonate with diverse audiences, it’s important to add a human touch that gives the bot an extra edge. Here are some best practices to help you accomplish just that.

• Choose whether you’ll use voiceovers or subtitling (or both): Decide whether your video will use voiceovers or subtitles early. Voiceovers are great for translating video audio, while subtitles are great for ensuring your content is accessible for the hearing impaired and enable viewers to pause, rewind, or re-watch specific parts for better comprehension. Think about your audience and what will make the content most engaging for them.
• Adapt cultural references: Translation alone isn’t enough—respecting cultural nuances can make the difference between your content inspiring viewers or offending them. Collaborate with native speakers or cultural experts to ensure the prompts you generate for your AI translator lead to content that respects and resonates with the audience’s local customs and idioms. This will make your video feel more genuine and relatable.
• Optimize subtitle readability: Subtitles should be clear and easy to read. Use a simple font, appropriate size, and high contrast to make sure they’re accessible to everyone. Also, ensure that the text’s pacing matches the video flow so viewers can keep up without missing key points.
• Maintain visual consistency: Align graphics, fonts, and text styles with any new target audience’s cultural and aesthetic preferences while keeping to your brand’s general look and feel. This minimizes distractions and helps maintain the viewer’s focus on your message.
• Test locally before you launch: Before going live, test your translated video with a sample from your target audience. Gather feedback to catch any cultural or linguistic issues your AI translation tool might have missed. This allows you to make last-minute tweaks that could be crucial to the video’s success.

Translating Videos Using D-ID Video Translate

As video continues dominating digital communication, creating content transcending language barriers is more important than ever. D-ID Video Translate is here to help you do just that. This powerful tool transforms your videos into multilingual experiences, making it easier than ever to connect with global audiences. With D-ID Video Translate, your content won’t just be seen—it’ll be truly understood, no matter where your viewers are or what language they speak.

To make your videos accessible and engaging for a global audience, D-ID Video Translate offers several essential features:

• AI-powered translation: Our advanced AI accurately translates video content, ensuring your message stays consistent and impactful across multiple languages.
• Voice cloning: D-ID’s AI can replicate the original speaker’s voice in different languages, maintaining natural flow and perfect lip sync so your content feels authentic regardless of the language.
• Bulk translation: Need to translate multiple videos at once? D-ID Video Translate can handle 15 languages at once, saving you time and allowing you to scale your content production without missing a beat.
• Simple workflow: Upload, translate, and download—D-ID’s intuitive platform makes the process seamless, enabling you to deliver multilingual content quickly and efficiently.

Are you ready to take your content to the next level? Be sure to follow these next steps:
For a limited time, all D-ID subscribers get free access to Video Translate. Sign up today!
Contact us to learn more about this innovative tool and start your journey toward global connectivity.

The post How to Translate Video Content With AI Tools (Everything You Need to Know in 2024) appeared first on D-ID.

The Demand for Multilingual Video Content

The global market is incredibly diverse, necessitating content that transcends linguistic boundaries. Traditional methods of video localization can be restrictive and costly, limiting the potential reach and diluting the impact of campaigns. This not only affects audience engagement but also slows down the crucial process of entering new markets in a time when its harder than ever.

Transformative Solutions with D-ID Video Translate

D-ID Video Translate utilizes advanced AI technology to simplify the video translation process, making it accessible and efficient. This powerful tool enables the bulk generation of multilingual videos, allowing content creators to produce and distribute diverse content simultaneously in multiple languages. This capability is especially beneficial for large-scale campaigns aiming to make a global impact swiftly and effectively.

Additionally, Video Translate employs AI to clone the speaker’s voice and adapt their lip movements to match the new language seamlessly, preserving the authenticity and enhancing the viewer’s experience.

Technological Innovation of Video Translate

The core of D-ID Video Translate’s capability lies in its cutting-edge AI algorithms, which analyze the spoken content in a video file and sync it perfectly with the video’s visual elements. This technology not only translates the verbal message but also adjusts the timing and expression of the speaker to match the linguistic nuances of each language, ensuring that the translated video feels as natural and engaging as the original.

Key Benefits of D-ID Video Translate

• Wider Reach: By breaking down language barriers, D-ID Video Translate significantly expands your audience, allowing your content to reach and engage viewers from diverse linguistic backgrounds.
• Increased Engagement: Videos in native languages drastically improve comprehension and retention, enhancing viewer engagement. Audiences are more likely to interact with content that speaks their language both literally and culturally.
• Cost Efficiency: Traditional localization methods are slow and expensive. D-ID’s solution provides a cost-effective alternative, enabling more frequent and widespread video content localization without the hefty price tag.
• Faster Time to Market: The ability to generate multilingual videos in bulk with just a few clicks accelerates the content delivery process, allowing organizations to enter new markets more quickly and with greater competitive advantage.

Industry Applications

The versatility of D-ID Video Translate makes it ideal for various sectors including education, where instructors can offer courses in multiple languages, increasing accessibility and inclusivity. In marketing, companies can tailor their advertisements to different regions, ensuring that their campaigns are culturally relevant and more likely to convert. For corporate communication, multinational companies can ensure that their messages are consistently delivered across all branches, enhancing internal cohesion and understanding. The use cases are endless and can be adapted to any business, content creator, or influencer.

A Proven Statistical Advantage

The effectiveness of video content in driving engagement and conversion is well-documented, with studies showing that video outperforms other types of digital content. D-ID Video Translate leverages this advantage by enhancing the accessibility and relevance of video content for international audiences. By acknowledging and catering to their audience’s differences, companies can extend their reach and magnify their impact, effectively reaching a global audience.

A New Era of Global Communication

D-ID Video Translate is more than just a tool; it is a gateway to global communication, enabling organizations to share their messages universally. This technology ensures that your videos are seen, understood, and appreciated globally, and it is applicable to marketing, learning, sales, corporate communications, and other types of content.

For companies looking to expand their reach and connect more meaningfully with a diverse audience, D-ID Video Translate offers a streamlined and impactful solution. It empowers content creators to transcend traditional barriers and embrace a truly global marketplace. Discover how integrating D-ID Video Translate into your content strategy can transform your outreach and engagement.

For a limited time, all D-ID subscribers get free access to Video Translate.
Contact us today to learn more about this innovative tool and start your journey toward global connectivity.

The post Breaking Language Barriers with D-ID Video Translate: Empowering Global Content Creation appeared first on D-ID.

But these days, the ability to reach potential customers wherever they are is no longer enough. Companies aiming to attract and convert buyers must engage and delight them in meaningful ways. Personalized videos offer a powerful solution by bringing a whole new level of identification and engagement to the process. They transform passive viewers into active participants, and foster a sense of connection and loyalty. 

In this blog post, we’ll overview the metrics, benefits, and advantages of personalized video marketing, highlighting how it can enhance customer engagement and improve conversion rates for businesses, just like yours.

What is Personalized Video Marketing?

Personalized video marketing is the process of creating personalized videos for customers tailored specifically to individual viewers based on their unique preferences, behaviors, and interactions with a brand. Creating these custom marketing videos often involves integrating personal elements such as the viewer’s name, previous purchases, or browsing history, which helps to create a more engaging and relevant experience.

The importance of personalized video marketing lies in its ability to capture attention and foster deeper connections with viewers. In an era where people are bombarded with generic content, people want brands to get to know them and understand when to approach them. Personalized videos stand out by addressing the viewer directly, making them feel seen and valued. As such, this targeted approach doubly benefits the business; it enhances engagement and increases the likelihood of conversions. 

Key Metrics to Measure Success in Personalized Video Campaigns

Tracking metrics is how businesses gain visibility into, and gauge the success (or lack thereof), of their marketing campaigns. Metrics provide insights into how well a campaign is performing, identify areas for improvement, and justify marketing investments. In the context of personalized video marketing, understanding specific metrics can help fine-tune strategies to maximize engagement and conversion rates.

Here are some essential metrics your business should keep an eye on, across your video marketing production activities:

Video and CTA Click-Through Rate (CTR)

The CTR measures the effectiveness of your video’s call-to-action. It indicates the percentage of viewers who clicked on a link or button in your video, guiding them to take further action, such as visiting your website or making a purchase.

Geolocation

Knowing where your viewers are located can help tailor content to specific regions and understand where your video is gaining the most traction.

Open Rate

For videos shared via email, the open rate tells you how many recipients opened the email containing the video. This is important because unopened emails mean videos left unwatched. Personalized subject lines can give your email open rate a massive boost.

Viewing Rate

This metric shows the percentage of email recipients who opened the email and then clicked through to watch the video. Higher viewing rates indicate effective subject lines and email content. Personalization helps increase the viewing rate further, often to above 67%.

Video Completion Rate

The completion rate measures how many viewers watched your video all the way to the end. Higher rates suggest that your video content is engaging and relevant to the specific viewer.

Video Plays

This metric indicates the number of times your video has been played. It’s a basic measure of reach and helps you understand how many people are initiating the video.

Percentage of Video Viewed

This shows how much of your video viewers are watching on average. Higher percentages indicate better engagement, suggesting that the content is compelling and retaining viewers’ attention.

Net Promoter Score (NPS)

NPS measures customer satisfaction and loyalty by determining if viewers would recommend your brand to others. High NPS indicates positive viewer experiences with your content and services.

Customer Satisfaction Index (CSI)

CSI gauges viewers’ overall satisfaction with your videos. Including surveys at the end of videos can provide direct feedback for improvement, so you can adapt your personalized video content to further optimize metrics.

Conversion Rate

This metric tracks the number of leads or sales generated from your video. As such, it helps you understand the ROI of your video marketing efforts, so you can reallocate funds to create an even bigger, more positive impact.

Social Sharing

Social sharing metrics show how often your video is shared across social media platforms. Although personalized marketing videos are highly customized, they may still resonate with many people sharing similar customer personas, and high shares increase reach and brand awareness even further.

Average Response Time

This metric measures how long, on average, it takes for the user to respond to the video by taking action, such as clicking through to your website, filling a shopping cart, or checking out. Faster response times can mean greater interest in your content.

Playback Issues

Tracking issues like buffering, stuttering, or failures to play helps identify and resolve problems that might be affecting the viewer experience. Remember, longer lag can reduce viewers, increasing their likelihood of bouncing.

Most Active Hours of Video Views

Understanding when your audience is most active can help optimize the timing of your video releases to maximize viewership and engagement.

Retention Rate

High retention rates indicate that your video content is consistently engaging and valuable to your audience over time, encouraging them to rewatch existing content, watch new content, and repeatedly convert.

Benefits of Personalized Video Marketing for Businesses

When done right, personalized marketing videos help businesses stand out in an oversaturated market, enabling them to enjoy the following benefits:

• Increased customer engagement: Personalized videos are 35% to 116% more effective than generic videos and have 16 times higher click-to-open rates, making viewers feel directly addressed and valued.
• Better conversion rates: Businesses using personalized videos see more potential customers converting. What’s more, personalized calls to action result in markedly better conversions compared to generic CTAs.
• Higher email open rates: Adding personalized elements to emails can increase open rates, reducing inbox fatigue and making emails more intriguing.
• Enhanced brand loyalty: When asked, many customers mention personalization as a reason to stay loyal to a brand and cite poor personalization as a major reason they don’t place their trust in brands.
• Cost efficiency and flexibility: Using online video personalization software speeds up the rendering process, reducing production costs and allowing businesses to scale their video marketing efforts quickly.
• Superior customer experience: Personalized videos lead to a superior customer experience, with 73% of consumers preferring brands that personalize their interactions.

Best Practices for Implementing Personalized Video Marketing

Now that you understand what personalized marketing videos are, what they can do for your business, and how to measure your campaigns’ success, it’s time to roll up your sleeves and start creating stunning, engaging, and yes, highly personalized marketing videos. 

Here are some personalized video marketing best practices:

1. Identify your target audience: Ensure you’re targeting the right people with your videos. Perform market and competitor research to make sure you’re on track.
2. Gather personal data: Collect data from various sources, including website analytics, CRM systems, and surveys, while continuously complying with relevant data privacy regulations like GDPR.
3. Create custom segments: Use your collected data to create custom audience segments, so you can speak to their pains and how you seek to resolve them.
4. Make it personal: Customize your videos based on everything you know about each segment. Get creative and experiment to see what works best for your audience.
5. Use AI video solutions like D-ID: With D-ID, you can generate AI video avatars. They can be used in highly personalized marketing videos for various use cases such as customer service, sales outreach, and educational content. Read this case study to see how we used it in our own marketing.
6. Measure your results: Track your metrics and adjust your marketing video content and strategies based on the insights they reveal.

So, what are your next steps?

• Head over to our homepage.
• Check out our Creative Reality Studio and AI avatar generator.
• Sign up for a free trial.
• If anything isn’t clear or you want to discuss your needs with a pro, contact us to set up a consultation.

Now, let’s get personal!

The post Personalized Video Marketing: Metrics, Benefits and Advantages appeared first on D-ID.

As generative AI continues to revolutionize our workplaces, understanding how its adoption differs between enterprises and small businesses (SMBs) is crucial. Both types of organizations can benefit significantly from AI, but the approaches, challenges, and opportunities can vary widely. Let’s delve into these differences and offer practical tips for successful AI adoption.

Different Needs and Approaches for Each

Enterprises – Navigating Complexity and Compliance

Enterprises often require AI for large-scale automation, enhancing customer service, and streamlining complex workflows. For instance, a multinational bank might use AI to improve fraud detection and customer interactions. Deploying AI in such environments involves integrating it into existing complex IT infrastructures. This process can be lengthy, requiring extensive planning and coordination. Additionally, enterprises must navigate complex regulatory environments and ensure compliance across multiple regions, such as GDPR and CCPA for financial institutions. The decision-making process in enterprises involves multiple stakeholders, including executives, IT, legal, and department heads. This often leads to the need for detailed business cases and ROI analyses.

Small Businesses – Simplicity and Speed

Small businesses typically have more specific and simpler needs. A local retailer might leverage AI to automate customer inquiries or personalize marketing efforts. Deployment for SMBs tends to be more straightforward, often using cloud-based solutions for quick integration. These businesses face lower initial costs, usually opting for subscription-based SaaS models, which make AI more accessible and affordable. SMBs also have fewer regulatory hurdles and a simpler organizational structure, allowing for quicker decision-making and implementation.

Key Differences in AI Adoption

Deployment

For enterprises, deploying AI involves integrating it into complex IT systems, which can be a lengthy process requiring extensive planning. In contrast, small businesses use cloud-based solutions for quick and easy deployment, often implementing them within days.

Cost

Enterprises face higher initial costs due to custom solutions and extensive integration efforts, but economies of scale can reduce costs over time. Small businesses, on the other hand, experience lower initial costs with subscription-based models, making AI both affordable and accessible.

Training

Enterprises require comprehensive training programs across multiple departments, involving ongoing support and workshops to ensure the effective use of AI tools. Small businesses, however, have more focused training that is limited to a few key users, making it quicker and less intensive.

Capacity

Enterprises have the capacity to process large volumes of data, enabling sophisticated AI applications. Small businesses, with their limited capacity, often rely on third-party services to handle data processing.

Regulations and Compliance

Enterprises must navigate complex regulatory environments and ensure compliance across different regions, such as GDPR and CCPA for financial institutions. Small businesses face fewer regulatory hurdles but still need to ensure basic compliance with relevant laws and regulations.

Tips for AI Adoption

For Enterprises

1. Start Small and Scale Gradually: Begin with pilot projects to demonstrate value and build momentum for larger initiatives. This approach helps manage risk and gain organizational buy-in.
2. Focus on Integration: Ensure that AI solutions seamlessly fit into existing systems to minimize disruption and maximize benefits.
3. Invest in Training: Develop comprehensive programs to upskill employees, ensuring they can effectively use AI tools and adapt to new workflows.

For Small Businesses

1. Leverage Cloud-Based Solutions: These solutions minimize initial costs and simplify deployment, allowing for quick implementation and scalability.
2. Prioritize Specific Use Cases: Identify the areas where AI can have the most impact, such as customer service or marketing, and focus efforts there.
3. Simplify Integration: Choose AI tools that easily integrate with current platforms to reduce complexity and speed up deployment.

Conclusion

By understanding the unique challenges and opportunities associated with AI adoption, enterprises and small businesses can strategically leverage generative AI to enhance their operations and drive growth. Whether you’re a multinational corporation or a local shop, AI’s potential benefits are vast and transformative. Embracing AI with a tailored approach can help organizations of all sizes innovate, improve efficiency, and deliver exceptional customer experiences.

The post Adopting Generative AI: Enterprises and Small Businesses Have Different Paths to Joining the Revolution appeared first on D-ID.

When communicating your product’s value to your customers, the real challenge isn’t just reaching your audience—it’s making a lasting impact. With inboxes overflowing and attention spans shrinking, traditional email campaigns often get lost in the shuffle. This is where D-ID’s Video Campaigns come into play, revolutionizing how we connect with our audience. Imagine a marketing campaign where every video message is tailored specifically to each recipient, making them feel truly valued and significantly boosting your engagement rates. At D-ID, we make this scalable personalization possible, profitable, and performance-driven. Let’s explore how your campaigns can stand out and deliver unprecedented results.

The Challenges of Traditional Email Campaigns

Despite the effort and creativity poured into traditional email campaigns, they often go unnoticed, unopened, and unappreciated by potential customers who are overwhelmed with bursting inboxes. This invisibility in a crowded inbox is a significant challenge. Consumers today expect personalization; they want to feel understood and valued by the brands they engage with. Generic messages that fail to address individual preferences and behaviors quickly become relics.

Many businesses invest heavily in email marketing with diminishing returns, paying upfront for large-scale sends that may not yield proportional engagement or conversion, making it a risky investment. The problem is compounded by the sheer volume of emails that people receive daily. It’s common for an individual to receive dozens, if not hundreds, of weekly marketing emails. This saturation makes it exceedingly difficult for any single message to stand out and capture the recipient’s attention.

Another critical issue is the analytics and adaptation lag. Understanding the impact of a campaign and adapting quickly to market responses is crucial for improving engagement and ROI. However, many companies do not get real-time feedback and actionable insights, preventing them from optimizing their campaigns effectively. The inability to quickly analyze performance metrics means missed opportunities for immediate adjustments that could enhance campaign effectiveness. Traditional email campaigns often rely on basic metrics like open rates and click-through rates, which do not provide a complete picture of user engagement or sentiment.

Additionally, the lack of interactivity and personalization in traditional emails can lead to disengagement. Emails that do not offer a dynamic or interactive experience can feel static and impersonal, failing to create a meaningful connection with the recipient. This one-size-fits-all approach is less effective in an era where consumers crave personalized experiences that resonate with their individual needs and preferences.

The Benefits of D-ID Video Campaigns

Personalized video campaigns significantly increase the likelihood of purchase, with 76% of consumers saying personalization makes them more likely to buy. D-ID allows you to focus on strategy and not logistics, cutting down your time-to-publication. Studies show that media featuring faces are about 40% more likely to receive engagement, enhancing the effectiveness of your campaigns. Additionally, 84% of consumers say being treated like a person, not a number, is crucial to winning their business. Personalization can also reduce customer acquisition costs by up to 50%, making your marketing efforts more cost-efficient.

Video campaigns offer a unique and impactful way to engage with customers more deeply. By tailoring each video message to the individual recipient, businesses can create a sense of personal connection that is often missing in traditional email campaigns. This approach captures the recipient’s attention and fosters a stronger emotional bond with the brand. Plus, you only pay for the emails that get clicked on, not your entire distribution list.

Moreover, these videos can convey complex messages more effectively. By combining visual and auditory elements, they can explain products or services in a way that is more engaging and easier to understand than text-based emails. This clarity can lead to higher conversion rates, as customers are more likely to take action when they fully grasp the value proposition. Add a personal touch with dynamic fields found in most CRM or ESPs, allowing your customers to feel like the message is geared towards them alone.

The interactivity of video also plays a crucial role in boosting engagement. You can streamline your workflow with a seamless end-to-end solution that allows you to build and manage landing pages through the D-ID workspace, with features like clickable calls-to-action, embedded forms, and interactive elements. These additions will make it easier for recipients to respond directly within the video. This seamless integration of engagement opportunities helps to drive immediate action and increase the campaign’s overall effectiveness.

They also provide richer data insights. Advanced analytics can track not just opens and clicks but also video completion rates, engagement points, and viewer interactions. This wealth of data allows for more precise campaign performance measurement and enables real-time adjustments to optimize results.

Finally, video campaigns’ scalability means that businesses can achieve mass customization without a proportional increase in effort or cost. Automation tools enable the creation and distribution of thousands of unique video messages quickly and efficiently, making it feasible to deliver customized experiences at scale.

How D-ID’s Video Campaigns Work

The process of creating a video campaign with D-ID is straightforward and efficient. First, you pick an avatar or upload your own to customize your campaign. Next, choose the language and voice that best resonates with your audience. Then, write your script, including dynamic fields like first name, company name, and account type to personalize each video message. You can also customize your video page by selecting the colors, text, logo, and call-to-action to align with your brand. Once everything is set, generate your video campaign effortlessly.

After generating your campaign, integrate it with your email marketing platform by copying the campaign’s thumbnail image and URL into your email, ensuring dynamic fields match up. Once your email is ready, send it out and watch the engagement metrics roll in.

Get Started with D-ID

Want to enhance customer engagement and boost email conversion rates with Video Campaigns? Speak to a D-ID Account Executive and we’ll be happy to help get you started. Transform your marketing strategy with the power of video and see the difference it makes in your engagement and conversion rates.

The post Personalize at Scale with Video Campaigns appeared first on D-ID.

Video campaigns is a product for marketers who want to send personalized video campaigns, at scale. To use this product, we assume that you, the marketer, is working with an email marketing platform such as Hubspot, Mailchimp or other (it works with any). 

How is it different from other personalized video campaigns products?

While there are other products that create personalized videos, they require the user to generate all their videos in advance. Considering email open rate and click-through-rate (CTR), that means that the vast majority of the videos generated (and paid for), will never be viewed. D-ID, however, uses its real time AI capabilities to stream the videos on demand. That means that we only charge credits for customers who have opened the email and clicked the video link. 

How much does it cost?

Since we’re streaming the campaign videos, you will be charged based on streaming costs (1 credit = 30 seconds of streaming).

How can I predict the cost?

Use our credits calculator to estimate your campaign credits consumption. Enter your campaign’s expected recipient count, and your expected click rate, and we’ll calculate your credits cost (we’ll be estimating your video duration):

How to use

First, click ‘Create campaign’

Step 1: Choose avatar

Step 2: Avatar script

Choose language and voice

Then, add the dynamic fields (personalized fields) you’d like to use in your script, just as they appear in your email marketing platform.
For example, if you’d like the avatar to address the user by her first name and using Hubspot, add {{contact.firstname}}, and click Enter. If you’re using Mailchimp, add *|FNAME|* for the same purpose.

Once you’ve added your dynamic fields, it’s time to write the avatar script. To add a dynamic field to the script, simply click the field and it will be added. 
Watch this video tutorial to learn more:

Step 3: Design the video page
Since email clients cannot play video inside an email, we will provide you an avatar-animated GIF thumbnail to be included in your email. When your users will click it, they will be directed to your video landing page. 
You can:

• Add your logo
• Add title
• Add description
• Add a  call to action, and design it

Step 4: Publish your campaign:
Once you’ve created your campaign, it’s default is set to “unpublished.” Use the campaign menu to publish it:

From the Publish campaign modal, copy the animated GIF and paste it into your email campaign editor in  your chosen email provider: 

Then, click the Copy URL, and paste it as the link to the GIF image in your email. For example:

•  If using Hubspot, you will need to replace {{UID}} with {{contact.email}}

• If using Mailchimp, replace {{UID}} with *|email|*

•  For other email marketing platforms, replace {{UID}} with the user email personalization token.

How to find my email marketing platform personalization fields

• Hubspot
• Mailchimp
• Active campaign 
• GetResponse 
• Drip
• Customer.io
• Brevo
• Braze
• Hatch
• ActiveTrail
• Klaviyo

How do I start?

Just click here

The post Getting started with Video Campaigns appeared first on D-ID.

Before diving into the world of AI, let’s revisit the undeniable impact of video marketing. Studies show that viewers retain 95% of a message conveyed through video compared to just 10% of text.

Why Promotional Videos Matter

• They showcase products and services in a visually engaging way.
• They explain complex concepts and features in a clear and concise manner
• They can evoke emotions and build brand trust with compelling storytelling.
• They drive conversions and sales by encouraging viewers to take action.

Traditional video creation can be daunting. Hiring professional production crews is expensive and time-consuming, and in-house production often lacks the expertise and resources to achieve high-quality results. This is where AI steps in, offering an AI video solution and conversational AI Avatar creator that empowers businesses of all sizes to create professional-looking promo videos without breaking the bank.

The Magic of AI in Promo Videos

Imagine a world where creating a captivating promo video is as simple as uploading your text and selecting a template. That’s the power of AI video creation tools. 

Here’s a breakdown of how AI works its magic in promo videos:

No More Scriptwriter’s Block: Struggling to craft an engaging video script? AI tools can analyze your product or service information and automatically generate compelling storylines and key messages.

AI-powered Voiceovers: Forget expensive recording studios. AI can generate realistic and professional-sounding voiceovers in multiple languages, adding a human touch to your videos without human involvement.

Animation at Your Fingertips: Even if you lack animation expertise, AI can bring your vision to life. These tools offer a variety of animation styles and templates that can be easily customized to create visually stunning video content.

The beauty of AI promo videos lies in their versatility. You can create a wide range of content formats, including:

Product Demos: Showcase your product’s features and benefits in a clear and engaging way.

Explainer Videos: Demystify complex ideas and services with an easily digestible video format.

Social Media Ads: Grab attention on social media platforms with short, dynamic, and eye-catching video ads.

Brand Stories: Connect with your audience emotionally by sharing your brand’s story through video.

Beyond these functionalities, AI offers additional benefits like:

Customization Options: Personalize your videos with your brand colors, logos, and music to maintain a consistent brand identity.

Accessibility Features: AI tools can automatically generate captions for your videos, making them accessible for a wider audience.

AI promo videos offer a game-changing approach to video marketing. Now that we’ve explored the magic behind AI promo videos, let’s lift the curtain and reveal the step-by-step process of creating your own masterpiece.

Step 1:  Concept & Scripting – Let AI Spark Your Creativity

Gone are the days of staring at a blank page, wrestling with script ideas. AI tools can be your creative brainstorming partner. Here’s how:

Provide Your Input: Start by feeding the model with some basic information about your product, service, or brand story.

AI Generates Ideas: Based on your input, the model will analyze relevant data and suggest video concepts, key messages, and even potential scripts.

Refine & Customize: Don’t worry, AI doesn’t lock you into a rigid script. Use the AI-generated content as a springboard to add your own creative touches and personalize the message for your target audience.

Step 2:  Customization & Branding – Make it Your Own

AI promo videos allow you to seamlessly integrate your brand identity into the final product. Here’s how:

Brand Consistency: Upload your brand logo, choose a color palette that aligns with your brand guidelines, and select fonts that match your brand aesthetic. The AI tool will automatically integrate these elements throughout the video, ensuring a cohesive brand experience.

Music Selection: Adding the right music can significantly impact the tone and feel of your video. Most AI tools offer a library of royalty-free music options that you can browse and select based on your video’s theme.

Step 3:  Video Production – AI Takes the Director’s Chair

With your concept and branding in place, AI takes over the bulk of the video production process:

Animation & Live-Action Integration: Depending on your chosen style, AI can generate high-quality animations or integrate pre-recorded live-action footage into your video.

Voiceover Magic: AI tools can generate voiceovers in various accents and tones. You can even preview different options and select the voice that best suits your video’s message.

Step 4: Editing & Finalization – Putting the Finishing Touches

While AI automates most aspects, you still have complete control over the final product:

Review & Edit: The AI tool will compile your video with all the chosen elements. You can then preview the video, adjust transitions, and make any final edits to ensure a smooth flow.

Export & Share: Once you’re happy with the final product, simply export the video in your desired format and share it across your marketing channels.

Benefits Beyond Creation: The Power of AI in Video Marketing

The advantages of AI promo videos extend beyond the ease and speed of creation:

Cost-Effectiveness: Compared to traditional video production, AI tools offer a significant cost advantage, making high-quality video marketing accessible to businesses of all sizes.

A/B Testing & Optimization: Many AI platforms allow you to create variations of your video with different elements like voiceovers or visuals. This allows you to A/B test different versions and optimize your video for maximum impact.

Data Analytics for Insights: Some AI tools provide analytics data on how viewers engage with your video. This valuable information can help you better understand your audience and refine your video marketing strategy.

Who Can Benefit from AI Promo Videos?

The beauty of AI promo videos lies in their versatility. Any business or organization looking to create engaging and effective marketing content can leverage this technology:

Startups & Small Businesses: With limited resources, AI promo videos allow startups and small businesses to compete on a larger scale by creating professional-looking video content.

E-commerce Platforms: Showcase products in a visually appealing way and explain features with engaging videos to increase conversions on your e-commerce platform.

Educational Institutions: Create explainer videos or interactive learning modules to enhance the learning experience for students.

Non-Profit Organizations: Use AI-powered impactful video storytelling to spread awareness about your cause and connect with potential donors.

Embrace the Future of Video Marketing with AI

AI promo videos represent a paradigm shift in the world of video marketing. They offer a user-friendly, cost-effective, and scalable solution for businesses to create high-quality content that resonates with their audience. As AI technology evolves, we can expect even more advanced functionalities, personalized marketing strategies, and in-depth video analytics to further revolutionize how we create and consume video content.

So, next time you’re brainstorming marketing campaigns, consider embracing the power of AI promo videos. You might be surprised at how this innovative technology can help you elevate your marketing efforts and achieve remarkable results. 

Try D-ID’s Creative Reality Studio today and utilize cutting-edge artificial intelligence to automate various aspects of the video production process, from scriptwriting to animation and voiceover generation!

The post AI Promo Videos: What are they and how do they work? appeared first on D-ID.